1. Putting Associate Satisfaction First
Only when out associates are satisfied can we truly satisfy our customers.
Dream-inspiring product flow from happy producers, and innovation comes from being free- spirited. Fair and impartial evaluation of each associate’s experience, ability, achievement level, motivation, and integrity will lead to job satisfaction, which in turn, will help the company and its associates to grow in unison.
2. Shaping the Future for Children
No matter how times change, there is always a need for maternal “warmth.”
We aim to deliver products and services that bring smiles to the faces of our customers with such warmth. It is this uniqueness that helps us to create value, gives us a competitive advantage, and enables us to make a difference in the world. A world full of life, in which young members of the community demonstrate their abilities through encouragement from their seniors while the el- derly
and the disadvantaged are supported and empowered – that is the kind of world that we envi- sion. We hope to leave the world a better place and that children in the future will say, “thank you for making our world so wonderful.”